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Posts Tagged ‘professional’

Kobe Bryant + Hyperdunks = A Living God

Friday, April 11th, 2008

Check this out:



So, the first time I saw it, I thought, "Wow, what a considerate friend that other guy was, worrying about Kobe's sanity and trying to avert any potential problems." And also, "Hyperdunks???!!!"

Then I visited kb24.com (site looks incredible), where you can watch the same video in much higher quality.

I wondered if Kobe really was just messing around, or if maybe he'd told Nike he'd come up with some publicity stunt.

But watching the video again, it almost seems like a cross between an unscripted "casual" video, and a totally scripted professional one.

I think it was a super scripted professional one, crafted to look and feel casual. I've seen a couple of ads on TV that try to imitate casual videos, but reall end up looking stupid.

I think this video is awesome, no matter what motivated Kobe to make it.

Flying Ambulances For Hire

Thursday, April 3rd, 2008

Did you know about this? This is hard-core. There’s such a thing as Air Ambulance Service. A jet flies around the world picking up people in health care emergencies. Unreal!

I used to play a video game where you flew a jet around the world, and one of the missions was to pick up a scientist in distress. This seems just like that. I thought only the military did stuff like this. But you can hire these guys!

AeroCare Air Ambulance Service provides “24 hour emergency and non-emergency ambulance services throughout the world.” So you go on vacation, get majorly sick, and the hospital system in the Bermuda Triangle isn’t so great. Whatever! Just call up AeroCare! You can get a great deal on medivac. I can’t believe this. A professional medivac service. Who knew?

The flight crew is highly trained, focused on safety and service, and the knowledgeable medivac staff will treat you like you’re their family. This is incredible! And the best part? They provide direct billing to your insurance.

Updated Theme

Tuesday, December 18th, 2007

Today I updated Misinterpreted dot Org's theme to get it further from the default WordPress look. I think I did a decent job, but I can still see areas that I might change in the future.

Part of the reason I did it was because I believe a web site will do better when it looks like time has been put into it. I visited a site yesterday that had an interesting article, but at first I wasn't sure if it was a scraper site that had stolen its content. It was just using the basic WordPress theme, and I've seen other scraper sites do that. In the end, I think the site was non-scraper, but it made me think about how the look of your blog can have a huge impact on the impression you give your readers.

I recently watched a show that had an extravagant title sequence. The show was 2-D animation, but the opening was 3-D. It just added so much, and it made the show seem like there was more to it than 2-D action. I think in some cases, a well-done title sequence might end up being one of a viewer's favorite parts of a show. This could be applied to web sites. If a site looks good, like it has something to offer, the visitor will be more hopeful and friendly toward it. If a site has the best content in the world, but looks generic or poorly-made, a visitor might just dismiss it and miss out.

Bottom line: When it comes to your blog or web site, looks matter.