I came across a post by Seth Godin, marking expert, called The 7% solution.

He presents the following problem: You're in business. Everyone else is lowering their prices. You must raise yours. What do you do to keep attracting customers, even with the highest prices around?

What could you do to make your blog or website worth visiting, even if you charge all your visitors a fee?

If you can answer that, you know how to achieve the edge online.

The problem Godin presents is a type of scenario that gets you thinking in a different way. When you solve it, you reveal answers to your own questions of, "How do I do better?" and "What should I do differently?" We often already know the answers to these questions, but it is difficult to find them within ourselves without phrasing things just right. Godin's way helps us do that.

Here's another question: If you knew you were going to die if your website didn't reach its goals this month, what would you do? How would you accomplish those goals if your life depended on it?

Sometimes we need to shift our perspective a little before solutions can jump out at us.

There are lots of other questions like these out there. I bet you can think of a few.

This blog used to be located at nuclearnoir.com. I've since decided to use that domain for another project, and move to a new site where the main focus can be my blog. I figured it wouldn't be too difficult, and it really didn't seem that way, at first. I was able to copy everything, but when I finally went to click on a post's permalink, I got a 404 error.

I searched the web, and tried a few solutions. My old permalink structure had been the "year, month, day, post title" kind, so I wanted to keep it that way here. After a short while of trial and error, I found a solution. Now my permalinks work just fine. Here's how I did it.

First, I had to move my blog. I logged into my dashboard at nuclearnoir.com, and clicked on the Manage tab.

In the subset of tabs, I clicked Export.

I clicked the "Download Export File" to save all my old posts to my computer.

Then I installed a fresh version of WordPress at Misinterpreted.org, using the Famous 5 Minute Install method.

Then I FTP'd to NuclearNoir and copied the entire wp-content folder to my hard drive.

I FTP'd to Misinterpreted.org and copied the wp-content directory in its entirety over the "blank slate" version the fresh install had created.

I logged into my new dashboard at Misinterpreted.org and clicked the Options tab.

On the subset of tabs, I clicked Permalinks.

I changed the setting from Default to "Date and name based," which is how I had it at NuclearNoir.

Then I clicked the main tab Manage, and the sub tab Import.

On the Import page, I found WordPress at the bottom of the list of links, and clicked it.

I uploaded the saved export file from NuclearNoir, which added all my old posts to the new site.

Hello World was still showing as my first post here at Misinterpreted.org, since I had just installed WordPress, so I tested it's permalink. 404 error.

After various other attempts, I FTP'd to Misinterpreted.org and changed the .htaccess file.

This is what it contained before I altered it:

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>

# END WordPress

Then I added a little bit, to make it look like this:

<Directory />
Options FollowSymLinks
AllowOverride All
</Directory>

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>

# END WordPress

I tested the permalink, and got a 500 Internal Server Error.

I tried to load my homepage, but got the same error.

I changed the .htaccess back to the way it was.

My site came back, and permalinks now work!

If I hadn't found a solution, I could have left permalinks on Default, since that was the only setting that worked to begin with. But I figured the date and title would be more helpful.

I hope this helps some of you trying to resolve the same problem. If anyone can tell me why changing the .htaccess file and then changing it back worked, I'd love to know.