Remember a few years ago when the Oreo ad campaign was all about twisting the cookie pieces apart so that one piece got all the filling and the other side got none? Well Oreo has come up with an even more comprehensive cookie-eating style. Now, after the twist (which seems to be incorporated into the whole process), you and a friend each position the cream-covered cookie piece in front of your tongue, and lick the icing off as fast as you can. Whoever finishes first wins.

This technique is all part of the new Oreo Double Stuf Racing League. Eli and Peyton Manning have already joined. There's even a theme song:

It's the League of the Future
For the Mighty and the Bold
Legends will be made
Once the Fever takes hold

Enter the Arena
Battle for the Crown
Who will be the Victor
Who's the Best Around

D-S-R-L
D-S-R-L
D-S-R-L
D-S-R-L

D-S-R-L
D-S-R-L
D-S-R-L
YEAH!

Lick like-a thunder
Twist like the wind
Dunk like a volcano
It's time for us to win!

D-S-R-L
D-S-R-L
D-S-R-L
D-S-R-L

D-S-R-L (D)
D-S-R-L (S)
D-S-R-L (R)
YEAH! (L)

Game Day Has Arrived

The Future Is Now

Are You Ready?

Prepare To Lick!

(Electric Guitar Solo)
(Thunderclap)

D-S-R-L (Deep voice going "Mmmmm…")
D-S-R-L
D-S-R-L
D-S-R-L

D-S-R-L (Lick like-a thunder)
D-S-R-L (Twist like the wind)
D-S-R-L (Dunk like a volcano)
Yeah! (It's time for us to win!)

D-S-R-L (D)
D-S-R-L (S)
D-S-R-L (R)
D-S-R-L (L) (Na na na na na na)

D-S-R-L (D)
D-S-R-L (S) (Whoa-ooh whoa, whoa!)
D-S-R-L (R)
Yeah! (L) (Do it, Do it, The RL!)

(D)
(S)
(R)
(fadeout)

I love it.