Watching the Daily Show one night, I heard Jon Stewart mention a highly specific, and highly made-up sounding web site.
Then I went there.
It was real!
On Digg, someone posted the story and said, "Thought he was joking, but he wasn't."
Well, I had already checked the WhoIs of the site, and found it was registered the exact day the Daily Show aired! So that would lead me to believe someone watching took the idea and made it real.
If you go to the site in question, you can see that the creator wrote, "Jon Stewart said it, so I made it."
What a world we live in where fictional web sites can become real in less than 24 hours.
P.S. You can leave a comment there.