The internet has sped things up tremendously. Now someone somewhere can come up with a brand new catchphrase, and have it become famous in less than 24 hours. Next day, "everyone" is using the new phrase all over the place. A week later, a different phrase is hip.
Meanwhile, in slowsville, a video game manufacturer puts one of the phrases into the game as a sort of culturally-relevant bonus.
Does it become out of date quickly? Maybe. But I think most video game makers are probably aware of how quickly certain fads shift online, and so they only choose to use ideas that seem steadfast and lasting.
I wonder just how fast things will get in 10 years?If you enjoyed this post, I'd be delighted to have you as a subscriber to my RSS feed.