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Internet Fads and Non-Web Products

The internet has sped things up tremendously. Now someone somewhere can come up with a brand new catchphrase, and have it become famous in less than 24 hours. Next day, "everyone" is using the new phrase all over the place. A week later, a different phrase is hip.

Meanwhile, in slowsville, a video game manufacturer puts one of the phrases into the game as a sort of culturally-relevant bonus.

Does it become out of date quickly? Maybe. But I think most video game makers are probably aware of how quickly certain fads shift online, and so they only choose to use ideas that seem steadfast and lasting.

I wonder just how fast things will get in 10 years?

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