Check this out:
So, the first time I saw it, I thought, "Wow, what a considerate friend that other guy was, worrying about Kobe's sanity and trying to avert any potential problems." And also, "Hyperdunks???!!!"
Then I visited kb24.com (site looks incredible), where you can watch the same video in much higher quality.
I wondered if Kobe really was just messing around, or if maybe he'd told Nike he'd come up with some publicity stunt.
But watching the video again, it almost seems like a cross between an unscripted "casual" video, and a totally scripted professional one.
I think it was a super scripted professional one, crafted to look and feel casual. I've seen a couple of ads on TV that try to imitate casual videos, but reall end up looking stupid.
I think this video is awesome, no matter what motivated Kobe to make it.If you enjoyed this post, I'd be delighted to have you as a subscriber to my RSS feed.