To make money from their blogs, many bloggers have turned to sites like PayPerPost and accepted opportunities that paid them to post information and links about other websites. Google doesn't like this, as the links could be considered paid links. Google feels that paid links are less relevant and worthy for passing PageRank value than organic links, or links that are created due to non-financial reasons. Although Google didn't like it, many people were making a lot of money selling links through programs like PayPerPost and TextLinkAds. The higher your PageRank, the more valuable a link from your site became, so the more money you could make. Google suggested that you shouldn't sell links, but most people weren't persuaded. A couple of months ago, Google took action in an effort to reduce the paid link industry. It erased the PageRank of many blogs and sites known to get paid for links or posts.
So, imagine if you're a blogger with a PageRank of 5, and you are a member of PayPerPost. You get a lot of good-paying opportunities, because your PR of 5 is a lot better than the average blog. Then Google figures out you are selling paid posts, and erases you PR. Now you have a PR of 0, and the advertisers no longer value a paid post from you nearly as much as they did before. So you make less money.
PayPerPost had a system in the works to provide a similar metric as PageRank before Google got busy erasing PR, and it recently went active. It's called Izea RealRank.
Izea then calculates your RealRank based on things like unique visitors, page views per day, and visitors coming through links to your site (vs. type-in traffic). RR is to be used as an alternative to PR in the paid post marketplace. An advertiser can now say, "Oh, you've got a PR of 0, eh? Well, let's see what your RealRank is."
Some advertisers couldn't care less about RealRank, as it doesn't represent the link power that is evidenced by PageRank. However, others are more willing to consider a new system, as Google's actions with PageRank have made some people less eager to just accept PR at face value. It seems things are changing on the PageRank front, and although RealRank is considered flawed by some, it's a start in a new direction.
To get your own RealRank, you need some tracking code on your site, which you can get by creating an account at izearanks.com.If you enjoyed this post, I'd be delighted to have you as a subscriber to my RSS feed.