Today I updated Misinterpreted dot Org's theme to get it further from the default WordPress look. I think I did a decent job, but I can still see areas that I might change in the future.
Part of the reason I did it was because I believe a web site will do better when it looks like time has been put into it. I visited a site yesterday that had an interesting article, but at first I wasn't sure if it was a scraper site that had stolen its content. It was just using the basic WordPress theme, and I've seen other scraper sites do that. In the end, I think the site was non-scraper, but it made me think about how the look of your blog can have a huge impact on the impression you give your readers.
I recently watched a show that had an extravagant title sequence. The show was 2-D animation, but the opening was 3-D. It just added so much, and it made the show seem like there was more to it than 2-D action. I think in some cases, a well-done title sequence might end up being one of a viewer's favorite parts of a show. This could be applied to web sites. If a site looks good, like it has something to offer, the visitor will be more hopeful and friendly toward it. If a site has the best content in the world, but looks generic or poorly-made, a visitor might just dismiss it and miss out.
Bottom line: When it comes to your blog or web site, looks matter.If you enjoyed this post, I'd be delighted to have you as a subscriber to my RSS feed.