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Archive for December 4th, 2007

How To Get Traffic: Be Remarkable

Tuesday, December 4th, 2007

The key to a successful web site, many would say, is traffic. One important and often overlooked way to attracting visitors is to showcase remarkable ideas.

Today I read about Seth Godin's 2003 book Purple Cow: Transform Your Business by Being Remarkable. At the purple cow area of his site, he allows people to read a couple chapters for free. The first chapter details how he went about marketing the book. Early on, his strategy heavily relied on getting the people interested in the book to share their interest with others. And he wanted to be remarkable. So he sold 12-packs of his book and shipped them in milk cartons.

There was a big risk in that method, as you'd think not many people would be willing to pay $60 to spread an idea. But the gamble worked, and the reward was huge. The Purple Cow took off.

That got me thinking about how it can be easy to forget the need to be remarkable. In fact, I think it's ingrained in many of us not to be remarkable! In school, you're taught to run with the pack, to fit in at all costs. But to succeed in business, you must be unique. You must be special. It's very interesting that traditional conformity must often be unlearned in order to make a name in business.

The idea of a purple cow got me thinking about the need to differentiate. The internet is saturated with copycats, both intentional and accidental. In order to get the amount of visitors that can make a site successful, that site must be worth visiting. It must be remarkable.