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Secret Behind "Superfluous" Link In Google Search Results For A Domain


Have you ever wondered why a search of certain sites will bring up one result up top with links throughout the domain, and then another result for a random page? Why bother showing that second result?

Today I found out. At BlogStorm, it was shared that although many people perceive this search behavior to be bug-related, it is in fact intentional. In fact, many people actually do not see the first (Sitelinks) result at all, which is why a second, different (some might say "normal") one is also available.

It would seem to make sense why some people are blind to Sitelinks results, as not all sites have them, and ads are sometimes placed in that area.

The second listing is believed to be the most recently popular (or perhaps most linked to) page in the site.

Do you sometimes unintentionally overlook that first Sitelinks result? I honestly can say that I have. I'm so ashamed. :)

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